To strongly advocate for good land use planning that serves to reinforce the predominant characteristics and the intent of the original plan for Long Branch.
To promote measures that enhance the aesthetic, safety, security, environmental and economic viability of Long Branch.
To celebrate the identity and history of Long Branch, reflecting the diversity of its residents and their activities.
To stimulate economic and commercial sustainability of Long Branch and the lakeshore.
To maintain ongoing awareness of issues concerning Long Branch and its citizens, and to communicate these to residents.
To represent Long Branch at all levels of government and public sector for the purpose of influencing political action and service delivery affecting Long Branch.
To drive collaborative initiatives and engage with business associations and the private sector for the purpose of growing the social and economic life of Long Branch.
To oppose measures which threaten the objectives of the Corporation.
